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Top-to-Bottom Techniques for Keeping Your Best Customers In-House and Happy--and Away from Your Competition Strategic accounts are your firm's lifeblood; they play a critical role in its success or failure. "The Seven Keys to Managing Strategic Accounts is filled with best practices and examples of how to intelligently manage key interactions and relationships with these vital accounts--for greater loyalty, higher profitability, and consistent competitive advantage. Let this hands-on guidebook's compelling case studies and examples help you to: Create firm-wide alignment and commitment to meeting the needs and expectations of strategic accounts Develop multi-level relationships within these accounts, from line managers to upper executives Continually quantify and communicate the value delivered to--and received from--strategic accounts Your firm's strategic accounts are its most valuable customers. Discover how today's marketing leaders are designing and implementing cost-effective, results-oriented strategic account programs, and how you can follow their lead, in "The Seven Keys to Managing Strategic Accounts. Praise for "The Seven Keys to Managing Strategic Accounts: "This book tells it right...there is no magic pill for handling strategic accounts. The author's seven keys, however, are spot on for ensuring strategic account management success."--Tom VanHootegem, Director, National Account Program, Boise Office Solutions "Although all customers are important, there are certain customers you cannot afford to ignore or live without..."--From the Preface Strategic accounts are your firm's most significant accounts. Chances are they are also your most imperiled. Why?Because as your customer service employees work overtime tending to your most demanding accounts, and as your sales force works overtime searching for new business, your strategic accounts may begin to feel overlooked.

In the tradition of "Passages and "My Mother, My Self, this unique, personal, and ground-breaking "New York Times best-seller -- the first of its kind -- explores the profound pain of mother loss among women and is available here for the first time in paperback. "When my mother died, I knew no woman my age who had experienced mother loss. I felt utterly and irrevocably alone. In college, where new friends knew only as much about me as I was willing to reveal, I told few people my mother had died. I searched the university library and local bookstoresfor writings about mother loss. In each book I found about mother-daughter relationships, I quickly flipped ahead to the chapter about a mother's death, but discovered they all assumed the reader would be in her forties or fifties when her mother dies. I was eighteen." --excerpt from "Motherless Daughters. Not only for motherless daughters, but for all women who want to better understand the mother/daughter relationship, this beautifully written work inspired an Anna Quindlen column; appeared in the "New York Times, Ingram, Barnes & Noble, and San Francisco best-seller lists; and received an extraordinary amount of media attention including a feature on The Today Show. Hope Edelman lost her mother to breast cancer when she was eighteen. Unable to find a book to help her understand and cope with that loss, she decided to write her own. She posted notices asking motherless women to share their experiences with her, and was unprepared for both the number of responses she received, and for their emotional intensity. Eventually meeting with 92 women and surveying 154 by mail, Hope was able to compare how mother loss affects daughtersdifferently depending on their ages, their relationships to their mothers, their father's attitude, and the support or dependency of siblings. But more important Hope's book explores what these women share -- a void in their lives they cannot seem to fill.

Opt-in e-mail advertising - Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of e-mail marketing.

The Mail Archive - The Mail Archive is a free public mailing list archive. Rather than requiring the owner of a public mailing list to make arrangements to archive it, anyone can subscribe The Mail Archive to their list (as a user account) in order to archive all subsequent mails appearing on the list.

Mail Delivery Agent - A Mail Delivery Agent (MDA) is software that accepts incoming e-mail messages and distributes them to recipients' individual mailboxes (if the destination account is on the local machine), or forwards back to an SMTP server (if the destination is on a remote server).

Robinson list - A Robinson List or MPS list is a list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail (in which case the list will contain e-mail addresses or domains) or it could be via snail mail or paper mail, in which case the list will contain street addresses or some combination of street addresses and names.

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